About
With over 10 years experience as Creative and Marketing Director, my background includes all consumer touch points on both the agency and client side. All creative and marketing campaigns are results driven based on analytics from A/B and multivariate testing.
My career highlights include the launch of entertainment eCommerce micro-sites for a subsidiary of Paramount Pictures, the launch of several award winning Fortune 500 financial websites for AIG, the visual and navigational restructuring of Disney and Marvel's eCommerce stores (leading the Interactive Design department, the Copy Writing group and the Email Creative team) and at present - the complete rebranding of Smart & Final's brick-and-mortar and digital footprint.
What are my strongest areas of experience? Full 360° perspective; eCommerce, Email, Mobile, Print, Packaging, Branding, Advertising and Product Development.