User-Centric design and UI/UX strategies helped the redesigned site earn more in first quarter after launch than in entire previous year.
“More Club Sizes Than a Club Store” program included the complete re-skinning of our entire truck fleet across 4 states.
Helped develop the UI/UX for apps on the iPhone and iPad focusing on both brand and guest usability.
Unique content was the key in building effective mobile advertising campaigns that increased user engagement and performance.
Directed the visual and navigational re-design and launch of Disney Store's eCommerce site.
Product development for unique Marketing Resources digital solution designed to help Brokers and Agents increase revenue.
Cohesive outdoor advertising campaign emphasizing our value proposition that includes billboards, bus shelters and delivery trucks.
POP displays for NatureMade/Olay “Beauty from Within” new vitamin line launch.
Developed Digital Style Guide that served as roadmap for developers while maintaining uniquely Disney experience for guests.
Developed strategy and unique testing framework to increase mobile revenue over 600 advertiser categories.
Developed over 200 pages/wireframes covering the full eCommerce and membership paths as part of complete re-branding.
Developed an entire online brand and transitioned that to a printed identity and MarCom strategy.
Worked closely with VP of Distribution and team to develop wireframes and UX to improve B2B online marketing resource micro-site.
Optimized UI/UX strategy and enhancement of existing music app feature set to decrease attrition and increase adoption.
This unique initiative included designing digital, print and direct response assets as part of successful product launch.
Developed the look and feel for Disney Couture micro site of fashion influenced by some of the most iconic characters in the world.